Nicki Minaj continues to see-saw between artistic lows (“Stupid Hoe”) and superstar highs, with high-profile awards appearances, and cross-genre songs and features, such as “Turn Me On,” the pulsating, club-friendly relative smash crafted by DJ/producer David Guetta. Anticipation for the visual counterpart to this high-energy, electro-pop offering from hip-pop’s reigning queen is heightened, with the release of a “teaser” video.
Nicki Minaj is not one to shy away from the macabre, as evidenced by her ghoulishly bipolar performance in “Monster,” the Kanye West, Jay-Z, Rick Ross collaboration which helped Minaj fight off much of the criticism leveled at her, where her pop-like personality and antics began to alienate her from more purist hip hop fans. “Turn Me On,” both in song and video, will do little to reclaim those who began sneaking out of her fanbase once she turned the corner from Southside Jamaica to Harajaku Barbieville, but for the legions of worldwide followers among tweens, the more open-minded, and phenomenon-watchers, the full-on, oddball mini-movie that “Turn Me On” is likely to be, should keep her flying high on the mainstream music landscape.
The full version is expected to drop January 31, but there is no clue as to how, or even if, Nicki Minaj will appear in this video, as the clip is as teasery as a teaser can be.
For all others, here’s your tease.